Normcore Overview

Normcore Overview


  • Target Audience:


  • Large catalog stores (>250 products).


  • Industries: Home & Decor, Clothing, Toys & Hobbies, Health & Beauty, F&B.


  • Business Models: Retailers, Wholesalers, Dropshipping.


Core Features:


  • Catalog Management


  • Designed for large catalogs with complex navigation.


  • Customizable for both B2B and B2C business models.

  • UX Solutions:


  • Quick setup with scalability for visuals and features.


  • Advanced navigation for complex catalogs.


  • Efficient search and filter systems.


  • Dynamic purchasing options (bulk purchase, upsell/cross-sell).


  • Robust product showcase and media support.


Theme Customization & UI Direction:


  • Typography:


  • Swiss sans-serif for headings and body text.


  • Monospace font for SKU codes and functional text.

  • Color System:


  • Primarily black and white with functional colors for links, notifications, etc.

  • Icons:


  • Uses Iconoir set—simple and intuitive for better user interaction.


Demo Levels:


  • Level 1 (Minimal Setup):


  • Demo: Home & Garden.


  • Ideal for stores with a wide range of products, easy to use right out of the box.

  • Level 2 (Branding Focus):


  • Demo: Fashion & Apparel.


  • Suitable for stores focusing on brand image and product photography.

  • Level 3 (High Customization):


  • Demo: Toys & Hobbies.


  • For stores investing in detailed branding and content (headlines, captions).


Core Issues:


  • Navigation:


  • Complex catalog navigation.


  • Efficient use of filters and search functionality.

  • Product Showcase:


  • Highlighting products effectively with large catalogs.

  • Streamlined Purchasing Flow:


  • Simplified checkout process.


  • Supports bulk purchase, upsell/cross-sell, and product recommendations.

  • Media Showcase:


  • Optimized for high-quality visuals.


  • Integrates with media galleries and product images.

  • Brand/Store Credibility:


  • Includes features to enhance brand perception.


  • Options for showcasing product reliability and store credibility.


Highlighted Features


  • More Flexible than Ever:


  • Modularize functional parts into dynamic blocks.


  • Reduces complexity of settings at both section and block levels.


  • Increases the number of styling and functionality options.

  • Highly Customizable Header & Footer:


  • New grid-based layout allows unlimited header and footer layouts.

  • Advanced Navigation:


  • Powerful Mega Menu:


  • Transform standard menu into three types of mega menus tailored for large catalogs.


  • Option to add promotional banners and product/collection images as menu item images.


  • Advanced Search:


  • Allows merchants to propose promotions in empty states and customize sales funnels.


  • Integrates with Shopify’s Search & Discovery app for better store setup.


  • Multi-Trigger Popups:


  • Enable multiple popups triggered by user behavior or time delay to promote various deals and promotions.


  • Supports comprehensive popup functionalities to meet merchant needs.


  • Image Link List:


  • No need to create links in the Navigation section. Place links anywhere in the store with descriptive images for better navigation.


  • Recently Viewed Products:


  • New feature that enhances personalized browsing by showing products that users have recently viewed.


  • Flexible Loading Method on Collection Pages:


  • Supports infinite loading or pagination for a better shopping experience.

  • Optimize CRO for Large Catalogs:


  • Powerful Cart:


  • Includes enhancements like Recently Viewed, Checkout with ShopPay, cross-selling, and free shipping incentives.


  • Boosts Average Order Value (AOV) through personalized recommendations.


  • Various Merchandising Methods:


  • Provides solutions for specific merchandising needs across various industries.


  • Use of Product Variations:


  • Link products together on the same page using the product variations block (e.g., color variations).


  • Helps merchants display multiple related products more efficiently.

  • Product Comparison:


  • Allows merchants to enable detailed product comparisons to help customers make informed decisions.

  • Descriptive Product Cards:


  • Supports up to 7 product blocks that integrate seamlessly with Shopify to dynamically display product information across different touchpoints.


Updated on: 05/03/2025

Was this article helpful?

Share your feedback

Cancel

Thank you!